Conn Selmer Announces Key Changes
in Sales Leadership to Drive Growth and Customer Focus
Elkhart, IN – January 13, 2025 – Conn Selmer, a leading manufacturer and distributor of musical instruments, today announced significant updates to its sales and service organization. These changes are designed to drive world-class dealer sales and service, ensuring greater global alignment with customer needs and accelerating the implementation of efficient, customer-centric processes.
John Fulton
Newly Appointed Senior Vice President
John Fulton’s expanded role includes overseeing Sales and Customer service for the Americas and Asia Pacific, the Division of Education (DOE), and Marketing, as well as operations in China. His leadership aims to drive strategic growth across these diverse areas while ensuring exceptional service and alignment with customer needs.
John Fulton brings a wealth of experience to his role as Senior Vice President at Conn Selmer. With a 27-year career that spans retail, sales, and executive leadership, John has dedicated his career to advancing the music industry. Since joining Conn Selmer eight years ago, he has played a pivotal role in driving strategic initiatives and fostering growth. His passion for music and commitment to supporting all customers continues to shape Conn Selmer's success.
Shane Deuel
Newly Appointed Vice President, Dealer Sales
Shane Deuel joins Conn Selmer with 20 years of industry experience, including 10 years as a sales leader with Eastman Musical Instruments, Shane Deuel will report to John Fulton and oversee dealer sales for North America.
Shane is a seasoned sales professional with extensive experience in the music industry. He holds a Bachelor of Music degree from Western Michigan University and has dedicated his career to advancing music education and retail. During his tenure with Eastman Musical Instruments, Shane demonstrated exceptional leadership and strategic planning skills, contributing to the company’s growth. His dedication to supporting music retailers, educators, and institutions makes him an invaluable addition to Conn Selmer’s leadership team.
Mike Kamphuis
Vice President of Education, Marketing, and Sales
Mike Kamphuis’s modified role will include direct oversight of the Division of Education (DOE) and Institutional Sales, Marketing, Artist Relations, and select National Accounts. Reporting to John Fulton, Mike will focus on strengthening these critical areas, while continuing to foster deep relationships with Conn Selmer’s institutional and industry partners.
Sean Vega
Director, Sales Operations
Sean Vega’s new role will focus on improving customer service operations, developing sales enablement processes, driving impactful trade show initiatives, and driving the go-to-market strategy implementation for Conn Selmer’s new and legacy products.
"Today marks a transformative step forward for Conn Selmer as we realign our sales and service organization to better serve our valued dealers, educators, and partners. With John Fulton at the helm as Senior Vice President, we are confident in his proven ability to drive strategic growth across diverse regions and functions. Shane Deuel’s extensive expertise will elevate dealer sales across North America, while Mike Kamphuis’s leadership will continue to strengthen our institutional and education partnerships. Additionally, Sean Vega’s focus on operational excellence will ensure our customers receive the world-class service they deserve. Together, this exceptional leadership team reflects Conn Selmer’s unwavering commitment to innovation, collaboration, and customer success."
–Steve Zapf, CEO, Conn Selmer
For questions, please contact: media@connselmer.com.
About Conn Selmer Conn Selmer is a leading manufacturer and distributor of world-class musical instruments, renowned for its commitment to quality, craftsmanship, innovation, and exceptional musical performance. Its portfolio includes iconic brands Bach, Conn, King, Holton, Selmer, Armstrong, Leblanc, Ludwig, Musser, and Scherl & Roth. Conn Selmer is also the North American distributor of Henri Selmer Paris woodwinds and Yanagisawa saxophones.