Iconic by Decree
Since 1894
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The King Legacy
King began in Cleveland as one maker’s refusal to accept “good enough.” Henderson N. White, an instrument repairman, poured everything he knew into a single idea: build brass worthy of the player. In 1894, the first King trombone emerged as a declaration that brass could be bigger, clearer, and more alive. Musicians heard the difference, and momentum followed. White chased the smallest improvements with almost obsessive care, refusing to put an instrument into production unless it was a true leap in tone and quality. King grew because it listened, and because it never stopped refining.
Then came the test of survival. When H. N. White died in 1940, the company stood at the edge of war and uncertainty. His widow, Edna White, stepped in as President and led with a single conviction: quality second to none. Through the war years, she protected the craftsmanship that would bring the music back when the world was ready to hear it again. King endured because it never stopped doing what it had always done: building instruments meant to be played hard, heard clearly, and trusted completely. King is iconic by decree: not because the name was chosen, but because the sound was. It commands the moment, on the stage, on the field, and under the lights, crowned again and again for its power, precision, and presence.
Over a Century of Excellence